"Sales felt strong last month." "That dish seemed popular." Intuition matters, but without numbers it's hard to repeat what worked. With Dineos analytics, a ten-minute monthly review covers the following KPIs.
KPI 1: Average ticket value (ATV)
Revenue per order. Trending up means upsells and set menus are working. Trending down is a signal to revisit how you prompt add-on items.
KPI 2: Hour-of-day revenue split
Check the lunch / dinner / late-night ratio. Weak lunch numbers might warrant a lunch set or flyers to nearby offices.
KPI 3: Top 10 menu items
Sort items by order volume. Combined with margin, you can spot "high volume, low profit" items and adjust pricing or option structure.
KPI 4: New vs returning customer ratio
Too many new customers usually means high acquisition cost. A growing returning ratio shows the customer experience is doing its job.
KPI 5: Reservation count and cancellation rate
Bookings lead sales. A month-over-month drop in reservations is a signal to refresh the restaurant page, photos, and reviews. High cancellation rates may justify reminder emails.
All five metrics are one click away in the Dineos analytics screen. Analytics is included in Lite, Standard, and Pro plans.